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Interview Tips

You've trawled the job ads, laboured over your CV, applied to the pick of the bunch and finally you’ve been invited to interview. Everyone suffers from interview nerves at some stage but there a few ways you can prepare yourself to limit the stress-factor on the day. ResponseSource Media Jobs asked the people at Blue Skies Marketing Recruitment what advice they give their candidates before heading to interview.


Practice is a great idea. Even the most experienced candidates can lose their train of thought. A half hour practice run with a partner or friend will help to build your confidence.

Prove your passion for the sector you wish to work in. Do you know the latest competitive news/communication trends? Show enthusiasm for the role and the industry, but most importantly demonstrate your energy and drive.

Prepare questions. You need to show interest in what the company has achieved. If you are likely to get nervous and forget, make a list to take with you.

The process might involve tests at some point including any of the following: aptitude, psychometric, personality, numerical and written tests.

Demonstrate good listening skills – it’s not a one-way street!

1st Interview

  • Be friendly, open and honest. Remember that people recruit candidates who they feel they’d enjoy working with and will fit into their working environment.
  • Don’t be afraid to take time before responding to a question rather than blurting out something you are not happy with afterwards.
  • Be as positive as you can about your previous places of work.
  • Don’t bring up the subject of salary in a first stage interview unless the interviewer mentions it.

2nd Interview

  • Explain what you liked about the role, company or interviewer last time round. A lovely and positive way to open.
  • Be objective about your own unique selling propositions. Whether you consider yourself to be strong creatively, strategically or commercially you must articulate what makes you stand out.
  • Think of case studies where your own input has made a real difference and be ready to share them.
  • Rehearse talking about a specific situation. Be clear about what your objectives were, the action you took to deal with it, how you resolved the situation and most importantly what the outcome was.

Questions you could ask

  • How would you describe a typical day for the person doing this job?
  • What type of personality are you looking for to fill this role?
  • What are the structures in place for career development?
  • Is training provided in-house or are courses held externally?
  • What are the company’s plans and vision for the future?
  • How do you rate your closest competitors?
  • What is it about the company that makes people want to stay?
  • To what extent do staff interact between departments?
  • How often do team and individual performance reviews take place?
  • What is the company’s current growth rate?